Diversity

“Don’t put all of your eggs in one basket”. Its an old adage, but is as true when it comes to success in Affiliate marketing programs as it is in investments or any other money making strategies.

The more diverse your portfolio the more likely you are of making big bucks. Same goes for Affiliate Marketing, the more diverse the programs you are involved in, the more websites you have up, the more ads you have going, the more money you are going to make.

Now obviously it takes some cash to invest a number of programs, and websites. So all the more reason why you should only choose proven successful programs like the ones we talk about here at onlinemoneyprograms.com.

The key to using Diversity successfully as an Affiliate Marketer is to use a unique website for each product/service you are promoting or selling. As we said this takes a little more money, but now is not the time to scrimp.

Trying to save a few bucks on your web-hosting costs by lumping a bunch of products together on a single site is a quick ride to failure. Distinct websites ensure distinct marketing and promotional opportunities for each type of product each positioned towards a separate and distinct target audience.

This way you can drive traffic to more then one site, which is the goal of diversification.

Picture the Internet and the various Affiliate Marketing programs available as a huge Newsstand with rack upon rack of specific magazines. If you’re a 19 year old surfer, your not about to pick up a magazine on “Parenting”, nor be interested in ads for baby clothes, but you will grab the latest issue of a surfer mag, and be interested in the hottest thing in wetsuits.

Well as the owner of that Newsstand, or the publisher of the magazines for that matter, you would not want to put just one mag in the rack. Same idea with being diverse in your websites and products you offer as an affiliate.

It is best that each site in your “portfolio” focuses on a given product and nothing else.

But tailor the content on that site to that product. Use distinct Search Optimized Articles on each site and customer testimonials to attract readers. Remember on average only 1 out of every 100 visitors to your site will take the desired action and make a purchase or fill out a sales lead form.

So if you want to get 10 sales a day, you must drive at least 1000 people to your site. Multiply that across several sites and you can see how the numbers add up – but you need several sites to make it worthwhile.