If you have read any of the articles and pages here at onlinemoneyprograms.com than you have obviously come to one inevitable conclusion, the key to successful Affiliate Marketing is to build traffic to your Website.

The way to do that is to move up in the rankings of the Search Engines. And a great way to improve your ranking with Searrch Engines is by having reciprocal links.

Reciprocal links are links from your website to other websites. The way Search Engines work is they take every link to your website as a “recommendation” the more recommendations your site has the higher you are in the ranking.

So anyone that you are dealing with, friends, relatives, business associates that has a site of relevant content, ask them if you can build reciprocal links back and forth from your site to theirs.

Now the question is what is considered a relevant or related link. And the answer is there is no Website Authority that determines that. Search Engines do not “tell” you what you can link to from your site – Google could care less if you have a site selling Pantyhose and link to a site on Bubblegum – however your viewers might so be reasonable in “related links” but you can be as broad as you like and link to any sites you like.

It does however make a difference, not in the content of a site that you link to but how Search Engine Friendly the site you are linking to is. If you link to a site that the search engines are not finding anyway the link does you no good.

Search Engine spiders crawl the net following links looking at home pages first, so your link must be linkable from the homepage of any site you link to, and it should not be more than two clicks away from the homepage or the SE’s will never crawl to it.

Also your link should not be on a page that already has a lot of links. If your link is among any more than 80 – 100 other links it will have no value to the Search Engines.

There are several web services available that will provide you with links for a fee, and many successful Affiliate Marketers avail themselves of these.